The brief was to imagine how the user experience of shopping in a supermarket might evolve in the near future.
For this concept, I focused on the reducing the worst part of supermarket shopping – queuing up to pay.
RFID (radio frequency identification) scanning is starting to be adopted by some retailers, the cost of integrating the RFID technology into the packaging is falling so it should be possible to place objects into your own containers and have every item scanned and priced without the additional operations of removal, manual scanning of bar codes and replacement back into the container.
So I focused on the user experience of transporting shopping from shelves to the car, this meant re-imagining baskets, bags and trolleys (caddies).
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